E-commerce and fashion, FMCG and physical products, clinics and healthcare, real estate, food and beverage, SaaS and apps, education, tourism and travel, and professional services. Across Egypt, Saudi Arabia, the UAE, Qatar, Kuwait and Bahrain.

Both. We design and build websites from scratch, and we upgrade the ones you already have. It is the same argument as everything else here: there is no point paying for traffic that lands on a slow page nobody built to sell. Fast on a phone, and set up so the one number is actually measurable.

The people who were in the room when you signed. Surge does not run a senior sell, junior do model. If the team on your account ever changes, you hear it from us first instead of noticing it in the work.

Yes, all of it, from day one. Your Meta and Google accounts are set up in your name with you as the owner. Your pixels, your audiences, your creative files, your dashboards. If we part ways you keep every piece and we hand over in writing.

Yes. Patient acquisition campaigns, clinic branding, personal branding for the doctor, medical content, Google Ads and social management. Healthcare advertising has its own rules in every market we work in, and we plan around them rather than finding out the hard way.

Yes, and it usually starts with the numbers rather than the creative. We look at your margin, your average order value and what a customer actually costs before we touch a campaign, because that is what decides whether paid media can ever pay for itself for you.

It depends on the scope and we will not pretend otherwise. What we can promise is how the money is shown: your ad spend and our fee are always two separate lines, and you approve the split before anything runs. You will never get an invoice with one line on it that says fees. Tell us your range in the brief and we will say honestly whether we can do good work inside it.

Campaigns go live in weeks, not months, and the first two to three weeks are usually where the fastest movement happens once the creative and the targeting are right. What we will not do is call a two week spike a permanent result. A stable read on what a customer really costs you settles at around 90 days, and that is the number we hold ourselves to.

Yes. Plenty of the brands we work with have an in-house marketer or a developer already. We plug into what exists, take on the parts that are not working, and hand back a system your own team can keep running.

We plan and buy for Egypt, Saudi Arabia, the UAE, Qatar, Kuwait and Bahrain. We are based in Cairo because that is where the talent is, and the creative for every one of those markets is made here.

No. You get a roadmap you can read in ten minutes, a dashboard you can open any day, and a weekly note in plain words.

Fill in the growth brief. It takes about five minutes and asks the things we genuinely need to know: your market, your margins, what is running now, and the one number you want to move. We read it, look at your competitors, and come back within 48 hours with an initial read.